Implied vs. 1-to-1 Consent: Understanding the Key Differences in Marketing
Introduction:
The FCC’s 1-to-1 consent rule marks a shift from the old standard of implied consent, where companies could contact consumers based on loosely defined permissions. Now, marketing efforts require specific, written, and channel-based consent.
This blog will explain the core differences between implied consent and 1-to-1 consent, so you can fully understand the requirements for compliance.
Key Differences Between Implied and 1-to-1 Consent
- Definition:
Implied consent could be inferred from an action (e.g., filling out a form), whereas 1-to-1 consent must be explicitly stated, documented, and requested for each communication type. - Compliance Requirements:
The FCC now mandates that consumers must actively opt-in for each specific channel, with clear and separate permissions for email, phone, or SMS. - Consumer Control:
1-to-1 consent gives consumers greater control over their data, allowing them to decide precisely who can contact them and through which channels.
Conclusion: Moving Beyond Implied Consent
The shift to 1-to-1 consent prioritizes transparency and consumer choice. By understanding these differences, businesses can adapt their marketing strategies to ensure full compliance and improved customer satisfaction.